The Helmsman selling system
Auctions don't have to be stressful environments.
The Helmsman system combines the best features of an auction system
and sale by private treaty.
You have more time to consider lodging your bid. You can place genuine bids on any bull of your
choice at any time during the sale period.
You have the opportunity to reassess each lot during the sale period without any pressure
to make an instant decision. You take home the bulls that you want, irrespective of the lot
If you are considering buying a number of bulls you will have a better chance to average
your purchase costs in order to meet your budget.
People say that the "Helmsman" system is buyer friendly because it helps them get better
value for money. The simultaneous auction method enables them to switch to the best valued
animal at any time during the sale.
How the Helmsman system works:
- On arrival intending purchasers need
to register at the bid table and receive a buyer number.
- All animals are displayed for
inspection prior to, and during the sale.
- When the sale commences, all animals
are on the market simultaneously. You may bid on any
animal regardless of lot number, by filling in a bid card
and handing it to the receptionist at the bid table,
agent, or to a 'runner'.
- You may open biding at the reserve
price indicated for each animal in the catalogue and
contest bids in multiples of no less than $100.
- Bids are recorded, with the buyer's
number, on a large board adjacent to the animals. You can
bit on any number of animals at once, and see at a glance
whether your bid still stands or has been over-bid.
- There is no pressure to commit
yourself to another bid. If your 'first choice' animal
goes beyond your limit you can still bid on any other
animal in the sale.
- The sale will remain open for a
minimum of 15 minutes. A bid registered in the last 2
minutes will result in a 2 minute extension of selling
time. Any further bids trigger the same process until a
full 2 minutes 'no bid' period concludes the sale.
- A bid once submitted and recorded
cannot be retracted.